Analytics
Review saved enquiries, recorded booking confirmations and receipts by currency. See enquiry outcomes, recorded sources and progress towards your goals.
Saved enquiries
Section titled “Saved enquiries”Enquiry form and API submissions saved here. Includes repeat submissions and spam-flagged enquiries; excludes demo contacts.
Recorded confirmations
Section titled “Recorded confirmations”First recorded confirmation per booking, including signed bookings with unpaid fees. Later cancellations do not erase a confirmation.
Enquiry contacts booked
Section titled “Enquiry contacts booked”The booking rate uses distinct contacts whose first saved enquiry arrived in the current calendar year, through yesterday. It counts the current outcomes of those same contacts. Each contact counts once; imports without saved enquiries and demo contacts are excluded.
Open enquiries are still undecided. Archived contacts remain in the denominator; cancelled bookings are not counted as booked. Submissions without a linked contact cannot be included in this rate. It is not a prediction of future bookings.
Net receipts
Section titled “Net receipts”Recorded receipts less refunds, reversals and disputes, by ledger date and currency. Includes tax and surcharges; excludes processing fees. This is not profit.
Monthly trends
Section titled “Monthly trends”The last 12 complete calendar months. Enquiries and confirmations are separate activity counts, not a conversion funnel.
Recorded enquiry sources
Section titled “Recorded enquiry sources”Current source labels on the same enquiry-contact cohort shown above. Missing labels remain unknown; these labels do not prove which channel caused a booking.
Recorded attribution
Section titled “Recorded attribution”Source and campaign labels saved with attributed enquiry submissions this year through yesterday. Repeat submissions count separately. Labels do not prove that a campaign caused an enquiry or booking.
Campaign attribution and advertising integrations
Section titled “Campaign attribution and advertising integrations”A contact can show the source and campaign details captured with its enquiry. These help connect a lead to later qualified and booked events; missing campaign data does not mean the enquiry was not real.
Pro businesses can now configure their own website and campaign tracking, with optional Google connections. The existing Married by Josh integration remains protected. Start with Marketing tracking for setup, privacy choices and a monthly routine for turning reports into practical improvements. Missing source data does not mean a channel failed.
Enquiry and booking goals use the recorded counts defined on Analytics. Revenue goals measure net AUD receipts. Progress includes complete days only. Seasonal goals use summer Dec–Feb, autumn Mar–May, winter Jun–Aug and spring Sep–Nov; summer starts in the named year.
What these records can tell you
Section titled “What these records can tell you”This covers activity saved in Wedding Computer. Calls, external emails, older imports and bookings without a recorded confirmation date may be absent. We do not infer reply times from status changes, meetings from bookings, or market demand and pricing from activity on this platform. Industry comparisons are withheld because this is not a representative industry sample.
Pro adds recorded sources, attribution, monthly receipts and goals.