Getting started as a content creator

Wedding content creation is a relatively new vendor category — you’re capturing behind-the-scenes, vertical video, and social-first content that the couple can post within hours of their day. Your workflow is faster and more platform-specific than traditional photography or videography, and your contract needs to reflect the unique nature of what you deliver.

Wedding Computer categorises content creators under Videographer (the closest available category) or Other, depending on your setup. The tooling is the same either way.

Step 1 — Complete your profile

Go to Settings → Profile and fill in:

Business name — your creator name or business
Category — select Videographer if you primarily work with video content, or Other if you do a mix of stills and video
Location — your base city
Bio, website, Instagram, TikTok — your social presence is your portfolio; link it directly

Why: Couples hiring a content creator are buying into your aesthetic and platform presence. Your Instagram and TikTok links in your profile are the proof of what you do — more useful than any bio text.

Step 2 — Build a content-specific enquiry form

Open Forms → Enquiry and customise the questions. For content creators, key questions are:

Wedding date
Ceremony and reception location
Which platforms do they want content for? (Instagram Reels, TikTok, BeReal, Pinterest, etc.)
Hours of coverage requested
Deliverables: number of edited Reels, number of static posts, raw footage for them to edit themselves?
Do they want a same-day or next-day post?
Aesthetic preferences: moody/dark, bright/airy, film grain, candid-only, directed moments?
Are they happy to be directed (light posing, prompted moments) or prefer fully candid?
Will there be a photographer or videographer also on the day?

Why: Content creation scope varies wildly. “We want content” could mean a single day-of Reel posted to their Story, or it could mean 40 edited deliverables across multiple platforms. Knowing scope before the first conversation means your quote is accurate and their expectations match reality.

Step 3 — Reply from your Wedding Computer inbox with AI-drafted replies

Go to Settings → Email and claim a handle — your address becomes yourhandle@wedding.computer. Open Emails in the sidebar for your Inbox and Sent tabs; compose new messages or reply to a thread directly, with replies threaded automatically.

Every email you send or receive through this inbox is logged automatically onto the matching contact’s activity timeline, next to their enquiry form answers, quotes, invoices, and your notes — you don’t forward anything or paste it in by hand.

To reply, open the contact in your CRM (not the inbox thread) and click Draft email (Pro). The draft is written from that contact’s own record — their wedding date and location, what they told you on your enquiry form, your notes, their pipeline stage, and your availability for their date — in your own voice and context, not a generic template. You always review, edit, or rewrite it before it sends; nothing goes out automatically.

Why: Step 2 above flags that content creation scope varies wildly, and Step 4 below flags that usage rights are the most common source of confusion — both are exactly the moments where a fast, well-informed, personalised reply matters most. A draft built from the specific platforms, deliverables, and aesthetic answers a couple gave you is a much faster starting point than a blank reply, whether you’re asking a vague “we want content” enquiry to clarify scope, quoting, saying you’re not available for their date, or referring them to another creator. And because every reply is logged automatically, the whole conversation about scope and usage rights sits on that contact’s record if a “can we post everything to Instagram” question comes up again months later.

Step 4 — Set up invoicing with clear deliverable scope

Open Invoices → New invoice and create an invoice for the individual wedding. Use its line items to spell out exactly what’s included:

Day-of coverage hours
Number and format of deliverables (e.g. 5 × 15-second vertical Reels, 10 × static carousel frames)
Turnaround time
Platforms they’ll be formatted for
Whether raw files are included

Before creating invoices, write your default service contract under Settings → Contracts. Include usage rights (who can post what, where), platform exclusivity if applicable, and turnaround timelines. Wedding Computer keeps one default contract and copies it onto each new invoice; edit that invoice’s copy when a job needs different terms without changing earlier invoices.

On the booking page, the couple types their full name and email address and confirms that they agree. Wedding Computer records that typed acceptance against the invoice. This is not a drawn signature, and it does not create a downloadable signed PDF; the confirmation email includes a text copy of the accepted contract.

Why: Copyright and usage rights are the most common source of confusion in content creation contracts. Be explicit about what the couple can do with what you deliver — can they use it in a wedding album? Can vendors re-post it? Clear terms prevent uncomfortable conversations later.

Step 5 — Coordinate with the photographer and videographer

When you join a wedding workspace, check the People section to see who else is on the team. If there’s a photographer and/or videographer, coordinate your approach with them before the day:

Same-shot coverage: decide in advance whether you’re capturing the same moments independently or dividing coverage. Doubling up on the ceremony is usually fine; crowding portrait sessions is not.
Golden hour: if the photographer has a dedicated couple portrait window (common practice), you may want your own window before or after — use the Timeline to see when theirs is and plan accordingly.
Announcement timing: if the couple wants to post immediately after the day, agree with the photographer whether they have a first-post window or if it’s open.

Add your own items to the Timeline:

Getting-ready content start
Any specific moments you’ve pre-planned
Your “quick edit” window if you’re delivering same-day content
Delivery time

Set these to vendors visibility.

Why: Content creation and photography can step on each other if not coordinated. A photographer framing a wide shot doesn’t want a phone or mirrorless suddenly in the frame from a different angle. A shared timeline with both your schedules visible makes the coordination conversation happen before the day, not during it.

Step 6 — Set your availability

Open Calendar → Availability and block every booked date. Under Settings → Availability sharing, choose Public.

Why: Couples often discover content creators later in the planning process and move quickly. An accurate public availability calendar lets them check before enquiring.

Step 7 — Connect your calendar safely

Open Your profile → Your wedding calendar to create a private personal feed. Choose Subscribe in Apple Calendar, or copy the link into Google Calendar or Outlook.

With Pro, open Settings → Calendar & contacts → Create calendar connection for a business-calendar feed or CalDAV account. Create a separate connection for each app or device so it can be revoked independently.

Why: Wedding events and permitted timeline rows can include their saved locations, so you can navigate without searching through emails. Calendar connections are read-only: changes made in the connected app do not flow back to Wedding Computer. Treat every link or credential like a password and revoke it if it is shared accidentally.

You’re ready when:

Your profile links to your Instagram and TikTok portfolio
Your enquiry form asks about platforms, deliverables, and aesthetic preferences
You’ve claimed your @wedding.computer handle and know where Draft email lives on a contact record
Each invoice’s line items spell out deliverable scope and turnaround clearly
Usage rights are in your default service contract
Your availability is accurate and Public
Your read-only calendar feed is subscribed

What to do right now

Update your enquiry form with platform and deliverable questions — the right questions at enquiry stage prevent scope creep once you’re booked. Then open your next booked wedding workspace and add your capture windows and delivery timeline to the shared run sheet.

Go deeper

Enquiry forms — building deliverables-specific questions and embedding on your website
Email — claiming your handle, the inbox, and how incoming mail links to contacts
AI features & integrations — how AI drafting works and what data it uses
Invoices, payments & contracts — scope-based invoices, the default service contract, and typed acceptance
Calendar & availability — calendar feed and availability settings
Run sheets & timeline — how capture windows and delivery items appear in the shared schedule

Instagram Threads Email support